Kellogg's launches Special K bar to convenience channel

Kellogg’s is to launch its new Special K bar exclusively into the convenience channel. Available from early May, Special K Double Milk Chocolate will launch with a special introductory pricemark pack of 30p. Kellogg’s says its decision to focus on the channel was due to the “crucial role convenience customers play in impulse snacking”. The new bar replaces the Chocolate Chip variant.