With the number of people taking a break from alcohol in January more than doubling over the last five years to 8.5 million in the UK, the Dry January challenge exists to support a growing community of individuals looking to prioritise their wellbeing.
Designed to support individuals in achieving a successful 31-day break from alcohol, the challenge is the perfect way to kickstart healthy habits in the new year. Studies show that more than half of participants are motivated by a desire to improve their health, with 40% looking to lose weight.
Dash Water’s line-up of naturally flavoured soft drinks containing zero calories, sugar and artificial sweeteners align perfectly with these ambitions, offering a guilt-free alternative to sugary or artificially sweetened beverages.
“The Dry January challenge isn’t about giving something up but realising the benefits that a month off alcohol brings to our health and wellbeing,” said Dash Water co-founder, Jack Scott. ”As the Official Soft Drink of the 2025 challenge, we’re excited to get behind this narrative and prove that embracing a healthy and alcohol-free lifestyle can be fun and flavourful.”
Dash’s partnership with Alcohol Change UK underscores the importance of making genuinely healthy choices accessible to everyone, particularly in light of a recent and influential report by the World Health Organisation recommending against artificial sweeteners for weight loss.
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