Kenco has announced the launch of its Kenco Gold Indulgence instant coffee into the convenience sector, with a new 95g jar format.
Available to convenience retailers from October with a retail of £4.89, Kenco Gold Indulgence provides an indulgent experience for the instant category. Combining a mix of both medium and dark roasted beans, it boasts a luxurious and aromatic coffee flavour – with “notes of dark fudge and a velvety feel.” The launch of the new format in convenience presents a valuable opportunity for retailers to drive incremental growth in the coffee category, supplier Jacobs Douwe Egberts (JDE) says.
Edward Watts, UK&I sales director at JDE, said: “We’re committed to supporting retailers with the best possible products to include in their core range to drive sales and growth, and this launch offers an excellent opportunity for them to do so. Instant coffee remains a household staple for consumers, and we’re delighted to be able to introduce the new 95g jar into the convenience sector.”
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