Heinz Tomato Ketchup is currently on TV as part of a £2m ad campaign. The aim is to remind consumers that, when it comes to ketchup, 'It has to be Heinz'. In a poll carried out by uSwitch, 44% of people said they buy Heinz instead of an own brand version, regardless of price, and respondents considered it to be the brand that they can't do without.

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