KP Snacks has unveiled details of this year’s partnership with The Hundred cricket competition.
In its role as the Official Team Partner, KP Snacks is funding brand new community cricket pitches through a new on-pack promotion. Each promotional pack purchased will help fund 35 permanent community cricket pitches in urban areas where The Hundred teams are based. In addition, the latest on-pack gives shoppers the chance to win one of over one hundred £100 cash prizes from now until November, by entering into a prize draw.
The Hundred packs will run across Eat Now ranges and select Sharing and Multipack SKUs for the KP Snacks brands which feature on the team shirts of the eight men’s and women’s teams competing.
KP Snacks has given away more than 10,000 sets of bats and balls since first partnering with The Hundred, and the brand will continue using the campaign to offer free and simple ways for families to get involved in cricket in line with its commitment to deliver over a million opportunities to get active by 2033.
Kevin McNair, marketing director at KP Snacks, said: “We are delighted to launch our new community cricket pitch initiative this year as a creative and meaningful way to invest in the future of local communities while encouraging healthier lifestyles. At KP Snacks, we recognise we have a responsibility to our consumers and communities, and we are proud to be helping thousands of families become more active through our five-year partnership with The Hundred.”
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