Walkers is extending its Max range with the addition of a Flamin’ Hot variant.
New Flamin’ Hot 50g (rrp 79p) packs sit alongside the existing cheese & onion and paprika Walkers Max flavours, which are exclusive to the convenience channel.
To help impulse retailers capitalise on the new flavour, Walkers has produced a three-case Max stacker for all the packs within the range.
POS material is also available to help retailers grab shoppers’ attention.
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