Mr Kipling grows Halloween range with Chocolate & Orange Slices

Premier Foods is expanding its Halloween range for 2023 with the introduction of Mr Kipling Chocolate & Orange Slices (RRP:£2). Available from mid-September, Premier Foods is also bringing back Cadbury Mini Bonfire Logs, Cadbury Pumpkin Patch Cakes, Cadbury Goo Heads Cake Bars, Mr Kipling Deliciously Good Toffee Apple Pies, Mr Kipling Terrifyingly Toffee Whirls and Mr Kipling Fiendish Fancies.

Naomi Shooman, global marketing director for sweet treats at Premier Foods, said: “Building on the growing success of the chocolate and orange flavour in cakes, the Mr Kipling Chocolate & Orange Slices are set to meet demand for this flavour profile at Halloween. Stocking the product alongside the wider Mr Kipling and Cadbury cake Halloween range will help retailers appeal to all ages and occasions – from trick or treating through to celebrations with friends and family.”