Lambrini has revealed a brand-new look and marketing campaign in a bid to boost shopper awareness both in and out of store.
The redesign will be supported with in-store materials highlighting a range of serves that encourage drinkers to trial Lambrini in different ways. Lambrini is also partnering with star of Ru Paul’s Drag Race, Baby.
Charlotte Jefferies, marketing manager of Accolade Wines, said: “Lambrini is already the number one brand in the category with the highest shopper loyalty within Wine and Perry. Our redesign, marketing campaign and upweighted shopper support will strengthen our position within the category and ensure that we’re truly delivering for our retailers this year.
“We know that, now more than ever, consumers are watching what they spend, but they still want to have a good time. Bigger nights out are becoming less regular but having fun at home is on the rise, Lambrini is the perfect way to enjoy a great night in and still make it feel special. With a range of great serves and an eye-catching new design, Lambrini is absolutely going to add some sparkle for sales, shelves and shoppers in 2023.”
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