Thatchers Cider has unveiled a new look for its premium bottled Vintage Cider.
The brand has given its Vintage Cider (rrp: £2.30) a new look that includes a higher ABV at 8.3% to reflect its premium positioning.
Thatchers commercial director, Jonathan Nixon, said: “When shoppers are looking for a premium bottled vintage style cider with a distinctive character, they are looking for a premium ABV to match.
“Thatchers Vintage has been a much-loved part of the Thatchers range for many years, and with this 2022 harvest, we’ve increased the ABV to 8.3% to further appeal to shoppers in the growing premium bottled cider category.”
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