Roll Your Own filters and papers specialist Republic Technologies has unveiled new vertical packs for its Zig-Zag king size papers.
The new format uses 50% less shelf space than the previous horizontal packs, marketing manager Eleni Koulara said.
“This is a simple but important change as we know how retailers are looking to maximise shelf space, but they still want to offer the products their customers are looking for,” Koulara added.
The vertical packs are available for: Blue King Size rolling papers (rrp 65p, outers of 50) Silver King Size (rrp 75p, outers of 50) Blue King Size three-pack rolling papers (rrp 1.49p, outers of 12) and Silver King Size three-pack rolling papers (rrp 1.79p, outers of 12).
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