Plymouth Gin has undergone a makeover in an effort to improve the sustainability credentials of its iconic bottle. The new bottle design has eliminated all single-use plastic and reduced the overall weight of the glass by 15%, equating to 60 tonnes of carbon a year.
The new pack design will roll out from this month across Plymouth Gin’s full range worldwide: Plymouth Gin Original Strength, Plymouth Gin Navy Strength, Plymouth Sloe Gin and Plymouth Fruit Cup.
Other recent sustainability improvements have been made including the introduction of paper labels and an updated closure from PVC to recyclable PET. The iconic monk that sits at the bottom of the bottle used to be applied by a plastic label and is now elegantly embossed directly onto the glass.
Global brand director for Plymouth Gin Toni Ingram said: “Consumer research highlighted a love for the iconic ‘sea green’ bottle and an opportunity to enhance our Super-Premium, craft credentials. We’ve also simplified the messaging on the bottle to communicate the most important messages that resonate with our consumers, such as the fact Plymouth Gin is still hand-crafted and Batch-distilled, using 100% Dartmoor water. The new bottle design is just one of many new initiatives Plymouth Gin will unveil this year in its journey to ensuring sustainability is front and centre. Plymouth Gin has already made great strides in this area with the distillery using 100% renewable electricity and ensuring our gin botanicals are recycled via an anaerobic digestion power plant to turn waste into energy.”
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