Premier Foods is launching a range of Cadbury-branded individual ambient desserts.

The new products will be available in two formats: single pots, in Original Milk Chocolate and Orange; and twin pots, which will consist of Cadbury Milk Chocolate with Fudge Pieces, Toffee Clusters or Orange Zingers.

The newcomers are expected to appeal to adults seeking a quick and easy ‘sweet finish’ to a meal. The launch also marks the brand’s first venture into the ambient desserts category.

Jo Agnew, head of Cadbury Cakes at Premier, said: “We are incredibly excited to be bringing the nation’s favourite chocolate to the ambient desserts aisle; these new additions are sure to be a real hit with consumers and retailers alike.”

The ambient desserts category is currently worth £306.6m, and it is growing at 6.3% year-on-year (Kantar, 52 w/e 26/04/15).

 

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