Princes has launched a range of ready-to-eat ambient tuna pasta bakes. Designed for consumers on the go, the pasta bakes are available in creamy cheese and tomato & chilli, the 210g packs (£1.99) contain a fork and can also be heated in the microwave.
It is hoped that this extension of the brand’s tuna salads range will drive growth into the category, which is currently worth £16.8m (Kantar), and encourage more hot tuna usage at lunchtimes.
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