Purity Soft Drinks has expanded its Juice Burst Peach Ice Tea variant into a larger 500ml format (RRP of £1.65).
Available from October, the larger bottle has been designed to meet consumer demand following the launch of the Juice Burst Peach Ice Tea 330ml bottle in August 2023.
Since the flavour launched, it has become Purity’s second biggest 330ml SKU and the new format aims to “build on this momentum”.
Sarah Baldwin chief executive of Purity Soft Drinks Ltd commented: “Our mission is to deliver natural refreshment for everyone, in every drop, with flavour profiles inspired by existing and emerging trends. Our latest NPD Juice Burst Peach Ice Tea 330ml has been a hit with consumers, so in response to popular demand, we’ve introduced a larger format to give consumers even more of the flavour they love.
“Peach Ice Tea 500ml is launching off the back of a summer of success for Juice Burst. In recent months the brand has grown by 6.3%, which is over six times faster than the total soft drinks category. We also recently wrapped up the brand’s biggest marketing campaign yet, Punchy To The Core, which kept the punchy taste of Juice Burst Apple front of mind for millions of shoppers throughout the summer, and in July made our packaging 100% recyclable with the introduction of attached caps.”
The new 500ml format will join the wider Juice Burst range in featuring attached caps.
The brand introduced attached caps across its entire range in July, replacing the previous foil seals to make Juice Burst bottles 100% recyclable, and reducing foil packaging waste by 10 tonnes annually.
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