Juice Burst Summer Fruits

Landing in time for summer, Juiceburst Summer Fruits is the latest launch from Purity Soft Drinks, which also owns the Firefly brand.

A fruit juice blend of strawberry, cherry and apple, Juiceburst Summer Fruits comes in a 500ml PET bottle with an RRP of £1.69. With a fruit juice content of 90%, the new addition broadens the brand’s appeal with consumers looking for a red berry taste with a higher fruit juice content than competitor brands.

The drink has already been secured at Tesco, Co-op Central England, Bidfood and Brakes, plus many more across wholesale, foodservice and convenience.

Demand for red berry flavours has grown a massive 67% YOY [IRI] offers a higher fruit juice content than most other red berry drinks in the on the go market, claims Purity. 

CEO Sarah Baldwin says: “As the summer months approach and consumers are looking for healthy, great value soft drinks, we hope Summer Fruits will become a great go-to product. Our Summer Fruits SKU has a vibrant taste, is naturally healthy and comes at a great price point.

“In consumer testing 89% of ‘on the go’ consumers said they would purchase Juiceburst Summer Fruits, so we are hopeful the product will achieve similar success to our leading orange and apple SKUs. We know consumers cite taste as the number one reason for purchasing soft drinks, so we’ve put a lot of work into ensure we can continue to deliver on this with our new flavour.”

In keeping with the brand’s portfolio, a bottle of Juiceburst Summer Fruits contains one of your five a day, no artificial colours, flavours or sweeteners, and no added sugar, making it fully HFSS compliant.

 

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