Quaker warms up the ‘Heat it to Release It’ campaign

Quaker has launched its latest campaign ‘Heat it to Release It’.

Centred around flavour, the new campaign encourages consumers to choose Quaker sachets and pots as the go-to option for hot breakfasts, as research suggests that heat increases how we enjoy flavour, which can elevate the taste and enjoyment of foods.

The media campaign will be appearing across TV, VOD, OOH, YouTube and social media and will showcase Quaker’s full flavour line-up of hero products across sachets and pots.

Claire Molyneux, Quaker Oats senior marketing manager, said: “Consumers are increasingly looking for tasty breakfasts that also deliver on their need for healthier options. At Quaker, we are committed to delivering this and our new ‘Heat it to Release it’ campaign will remind consumers and customers that a hot bowl of Quaker Oats will offer a tasty and healthier start to the day. Following the success of the award-winning Fire Inside TV campaign, Quaker’s Heat it to Release it campaign will be sure to boost perceptions of hot breakfasts within the wider cereals market.”