Radnor Splash debuts PMP in convenience channel

Radnor Splash is to launch a range of price-marked packs as part of its plan to expand its presence in the convenience sector.

From April, Radnor Splash will be available in 12x500ml (PMP: 85p) sports cap format in the wholesalers and convenience channel. The PMP format will come in lemon & lime, strawberry and apple & raspberry flavours.

This is the first time the brand has launched a PMP. Managing director of Radnor Hills, Simon Knight, explained the move. “The cost-of-living crisis continues to have a major influence on how shoppers spend, and they are increasingly value-driven,” says Knight. “We’re seeing soft drinks dominating when it comes to pulling in shoppers at symbols and independents, driving a massive third of all foot traffic [Lumina Intelligence Retailer Attitude and Behaviours Study, July 2023, Convenience & Wholesale Report]. It’s the first time we’ve launched a PMP and we’re excited to see how it performs in the convenience sector offering great margins for wholesalers and independent retailers.”

According to NielsenIQ data, Radnor Splash saw +41% year-on-year value growth and +31% unit growth [NielsenIQ, Radnor Splash, GB_Grocery Mults 2024v2023].