Reese's Peanut Butter Cups launch into c-stores

Reese’s is launching its Peanut Butter Cups into the UK convenience channel.

Available from September, the brand’s two cup packs will be price-marked at 69p and will be available to independent retailers in cases of 24.

Shane Angus, UK brand director at Euro Food Brands (the official distributor for Reese’s in the UK) said: “We are delighted to be launching Reese’s Peanut Butter 2 Cup at a great new marked price to the convenience market. This is an exciting addition to our UK portfolio and an important step for Reese’s into the convenience market with the right pack, in the right weight and at the right price for retailers and consumers.”