Australian confectionery brand Savvy Sweets has launched in the UK.
The Savvy Sweets range will initially consist of Sour Bears, Sour Cola Bears, Berry Bears and Fruit ‘n Cream Bears (rrp: £1.99).
The range is made with all-natural ingredients, including plantbased sweeteners, stevia and erythritol plus FODMAP-friendly prebiotic plant fibre and pectin, which encourages good gut bacteria.
Step forward Savvy Sweets, a 4-strong range of sublime tasting, classic flavoured treats that have taken a pioneering stance for optimal gut health, a low glycemic index and minimal calories.
According to Savvy Sweets UK spokesperson, “Our proud legacy of sweet innovation spans over 100 years in Australia. With the UK’s functional foods movement gaining real momentum, we saw an opportunity to introduce ourselves. Unlike some peers, who simply shuffle around unsavoury artificial sweeteners to navigate HFSS rules, we’ve always stayed true to our all-natural stance, prioritising both great taste and nutritional integrity.”
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