Spar has launched a brand-new own label raspberry flavoured vodka spirit.
According to research conducted by Spar, raspberry vodka currently commands 37% of the flavoured vodka market. The raspberry flavoured vodka is available in participating Spar stores and is being supported in store with POS and graphics, internal and external communications, and digital comms.
Adam Georgiou, senior brand manager for own label beer, wine, and spirits at Spar UK, said: “We are proud to introduce our new own label raspberry flavoured vodka, which extends our extremely popular own label vodka range. Flavoured vodka is a growing sector of the spirits’ market and within the category, raspberry has proven to be the consistent crowd favourite.
“Our own label British-made spirit has been distilled five times and filtered three times to guarantee a smooth mouthfeel and clean, fruity flavour. We know this is a great, exclusive own label product for our independent SPAR retailers and stores as we move into the summer holidays. It is price-marked at £14.99, which will prove appealing to customers looking for a great quality and value spirit.”
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