Stella Artois has expanded its Cidre brand with two more flavours.
New additions peach and elderflower aim to capitalise on current flavour trends and take the range to five varieties.
Stella Artois Cidre peach comes in 500ml bottles alongside 330ml bottles in four- and eight-packs, while Stella Artois Cidre elderflower is available in 500ml packs only. Rrps are £1.99 for a 500ml bottle; £5 for four x 330ml packs.
Marketing manager Phil Pick said: “Since its launch last year, one million people have purchased Stella Artois Cidre raspberry and so we’re delighted to bring even more fresh flavours to the market.”
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