GENERAL MILLS brand Häagen-Dazs is set to boost awareness ahead of the winter season with a new ad.
The TV advertisement will focus on the Baileys variant because of its associations with the Christmas season and will communicate the message 'Longer lasting pleasure'.
The campaign fronts £5m backing for the brand and will be on air from this month through to the first week of November on major TV channels.
The Häagen-Dazs winter range includes vanilla, strawberry cheesecake, cookies & cream, pralines & cream, Belgian chocolate, Baileys and the limited edition double chocolate & cookies.
TEL 01844 217 924
The TV advertisement will focus on the Baileys variant because of its associations with the Christmas season and will communicate the message 'Longer lasting pleasure'.
The campaign fronts £5m backing for the brand and will be on air from this month through to the first week of November on major TV channels.
The Häagen-Dazs winter range includes vanilla, strawberry cheesecake, cookies & cream, pralines & cream, Belgian chocolate, Baileys and the limited edition double chocolate & cookies.
TEL 01844 217 924
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