British sweet maker Swizzels, which claims to have increased its share of the kids sugar confectionery market from 11% to 13% last Christmas, has revealed a range of Christmas-themed treats for Christmas 2016.

The Drumstick Squashies Cartons (rrp £1 for 140g and £3 for 350g) are filled with raspberry & milk flavour Drumstick Squashies. The firm has high hopes for the cartons, claiming that more than 100 million bags of Squashies have been sold since launch.

The Drumstick Gift Box (rrp £3) is another new arrival. Containing a selection of Drumstick Squashies, Drumstick Bon Bons, and Drumstick Lollies, the 362g box is a good alternative to chocolate gifts.

The Swizzels Sweet Shop Favorites tin continues to be popular over the festive season, having been the single bestselling sugar confectionery product every Christmas since its launch in 2013. The classically branded sweet tin is packed with Swizzels’ most popular brands including Squashies, Love Hearts, and Parma Violets.

The Swizzels Sweet Treats gift tube is also be available, filled with Love Hearts, Drumstick Lollies and Refresher Bars.

Other popular products from Swizzels include individual gift tubes filled with its classic brands including, Drumstick Lollies, Refreshers, Love Hearts and Parma Violets.

The Sweet Extravaganza gift tube is also a top seller - the extra-long gift tube is filled with Swizzels best-loved sweets.

Swizzels claims that its share of kids sugar confectionery increased from 11% to 13% over the 2015 Christmas period.Emma Herring, NPD brand manager at Swizzels, said: “Our range lends itself well to all sharing occasions due to the huge variety of much-loved sweets – there really is something for everyone. The products have fun bright designs that stand out on shelf and appeal to customers. Our range offers value for money and great variety which is something all customers are looking for at this time of year. The range also works well as a gift or stocking filler for sweet lovers.”

Swizzels is the UK’s largest family-owned independent sugar confectionery business and one of the few confectionery companies to still manufacture sweets in the UK. The company makes a range of well-known products including Love Hearts, Refreshers, Drumstick Lollies, Rainbow Drops, Double Lollies, Fruity Pops and Squashies.

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