Tropical Sun Foods has made its TV debut as part of the brand’s biggest marketing investment ever.
Running until early January, the campaign will primarily focus on the brand’s range of six square bottle sauces which includes Peri Peri, Sweet Mango Chilli and West Indian Hot Pepper Sauce. However the TV advert will also feature the brands recently launched range of authentic Caribbean sauces which includes the Great Taste Award 2013 winner Crushed Red Chilli Sauce, as well as its Jerk BBQ sauce.
Tropical Sun brand manager Jag Singh said: “This integrated marketing campaign, the biggest in our history, is about capitalising on the organic growth we have achieved year-on-year for the past few years. It is the first stage in a long term strategy to continue to invest in innovating and offering high quality world food products and consumer engagement. We want to offer products that excite and inspire consumers to be more adventurous and to ‘Tropicalise Their Food’, with us.
“We also want to ensure that retailers join us on this journey. As more and more people turn to world foods, and look for exciting tastes and flavours, we want to ensure that retailers are also engaged. As shoppers continue to shop the world foods category for a taste of the tropics, we want retailers to capitalise on this trend and ’Tropicalise Their Sales’.”
The campaign is being supported with outdoor billboards in London, Birmingham and Manchester as well as on London buses and at several London underground stations.
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