United Biscuits hopes to strengthen the link between McVitie’s Digestives and cheesecake with the launch of a new range.
McVitie’s Digestive Cheesecake Creams 168g roll wraps are available in two variants, lemon and vanilla, and have an rrp of £1.36 (outer of 24). There is also a £1.19 PMP available to retailers (outer of 12).
To support the launch, United Biscuits has created an outdoor and woman weeklies advertising campaign to drive consumer awareness.
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