Volvic brings back cherry flavoured water

Volvic has reintroduced a cherry flavour to its Touch of Fruit Sugar Free range after it was discontinued in 2021.

Volvic Touch of Fruit Cherry (RRP £1.35/ 1.5L) launched exclusively into Morrisons this month before rolling out into Tesco (w/c 14th April), ASDA (28th April) and Sainsbury’s (May 2025).

It will be available in wholesale and convenience channels from April onwards.

The return of cherry taps into the growing momentum in the soft drinks market, where cherry-flavoured variants have seen a 6% increase in sales over the past year, particularly among younger and millennial consumers, according to Circana.

“With cherry a trending flavour of the moment, we’re thrilled to relaunch this flavour to meet this increased demand” said Rachael Hann, category director Beverages UKI. “We know that great tasting products are a key driver for consumers. That is why we go to great lengths to select delicious flavours to encourage healthy hydration.”