Volvic has launched Touch of Fruit Sparkling Sugar Free.
Available in three flavours - fruity Strawberry, tropical Mango Passion, and zesty Lemon & Lime, the drinks contain British spring water and come in single cans (rrp: £1.15) in the wholesale and convenience channel.
Category marketing director beverages at Danone Gemma Morgan said: “As consumers continue to choose health-conscious products, Touch of Fruit Sparkling embraces this trend, offering a delicious and refreshing beverage that is sugar free without compromising on taste.
“With our captivating flavours, we believe that making water tasty helps to drive healthier habits. The revamp of the Volvic Touch of Fruit bottle design and a new hero Strawberry flavour recipe aims to encourage new shoppers to reappraise the flavoured water category as a tasty way. We’re excited to see the strong standout of our harmonised brand identity on shelf.”
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