Adding a little indulgence to our lives this Christmas is Häagen-Dazs with a limited edition flavour to tempt the tastebuds.
Marscarpone, passionfruit & truffles will be available for six months. General Mills says that its research suggests that limited edition flavours attract consumers who haven't previously been regular Häagen-Dazs customers.
The launch will benefit from a £3.2m marketing support for the brand including TV ads.
rrp: £4.49
tel: 01895 201 100
Marscarpone, passionfruit & truffles will be available for six months. General Mills says that its research suggests that limited edition flavours attract consumers who haven't previously been regular Häagen-Dazs customers.
The launch will benefit from a £3.2m marketing support for the brand including TV ads.
rrp: £4.49
tel: 01895 201 100
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