Imperial Tobacco’s JPS roll your own (RYO) tobacco is changing to a new portrait pack format as part of a redesign.

Available later this month the sleek new-look packs would allow for easier merchandising and increased visibility of the price marks Imperial said.

The new design would also offer “reassurance and consistency” for those consumers who also smoked JPS cigarettes it added.

JPS RYO is available in 12.5g and 25g pouches in both standard and pricemarked packs.

The product is positioned in the economy-priced RYO sector. The 12.5g pack has an rrp £3.85 and £7.40 for 25g.

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