With more than 50% of cider value in convenience coming from the top 20 SKUs in the latest year, Darryl Hinksman, head of business development at Westons Cider, explains how convenience retailers can prioritise shelf space, make cider easy to shop and why they should rethink seasonality.
How to increase cider sales in convenience
Nearly half of all UK households buy cider and 2020 was the biggest year yet for off-trade cider sales. But now that hospitality venues are reopening, it’s important for convenience retailers to consider how they manage their cider fixture going forwards to maximise opportunity and sales.
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