The Co-op has announced it is to install 300 new front-of-store digital media screens to turbo-charge its retail media offering, taking the total number of screens to over 9,000 across its store estate.
In partnership with SMG, the move will expand the Co-op Media Network’s (CMN) digital capabilities and enable FMCG brands to deepen their engagement across Co-op’s convenience stores, which see over 16 million transactions each week.
The rollout will see digital screens introduced to 300 of Co-op’s highest footfall, urban locations, including Greater London (12%), Greater Manchester (5%) and North Yorkshire (2.5%), with 24 stores planned to go live each week until January 2025.
These new front-of-store media touch points will take the total number of digital screens across Co-op’s 2,400 stores to over 9,300 – including its current kiosk and customer facing screens at manned tills – providing multiple opportunities for brands to work with CMN on their in-store campaigns, focusing on key missions such as food-to-go, food-for-later and treat occasions.
Matt Hood, managing director of Co-op Food, said: “We want brands that invest with us to realise that retail media spend in Co-op stores can yield significant results that can importantly be measured, with a consistent return on investment across the board.”
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