A London retailer has won a trip to Sevilla in Spain thanks to Heineken UK’s Cruzcampo brand.
Nick Patel, owner of Londis Kenyon Street in London, has won flights, transfers, accommodation, activities and spending money for the trip after winning the competition which ran in partnership with Booker from 11 September to 8 October.
Retailers were entered into the draw for every 20 cases of Cruzcampo purchased during the period, with the grand prize being a trip to Sevilla.
The winning retailer, Nick Patel, said: “I was so excited when I got the call. Spanish beer does really well in our store, and Cruzcampo is by far the most popular. We have a mix of formats including the bottles, 4-pack and 10-pack, which does particularly well. Retailers work really hard – there are a lot of things we have to sacrifice to keep our businesses running and this is a massive privilege. I’m looking forward to getting that break away and enjoying some beers in the sun!”
Head of marketing activation at Heineken UK Paul Gordon, added: “We are thrilled for Nick Patel. We are always looking at ways to engage and reward our retailer partners, and what a joy it is to be able to offer as exciting a prize as a trip to Sevilla with Cruzcampo. This activation with Booker gave us an opportunity to give something back and create some real excitement with those customers, and we’re delighted with the result.”
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