Creative c-stores hit the back of the net with football-themed TikToks, deals and in-store theatre. 

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The warm weather combined with England, Scotland and Wales all playing their opening game of the Euro 2020 tournament created an open goal of an opportunity for retailers. While the results were mixed, there was no doubt that retailers came out on top.

One Stop Mount Nod used beer and soft drinks stacks to create some epic in-store theatre ahead of the opening game.

Broadway Convenience Store decked out the store - and themselves! - to show their support for Scotland, as well as running PepsiMax and Doritos giveaways.

The Singh’s Premier team in Sheffield got creative with footballs. 

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St John’s Budgens introduced a special Euro discount code.

Premier Morley got kitted out to support England and highlight its Euro 2020 scratchcards.

Lomas News was ready to help customers celebrate the football with everything a loyal England fan could need.

Jempson’s Superstore in Peasmarsh knows how to make an entrance with graphics from Heineken

Family Shopper Broadoak was busy showing off its alcohol offer and scratchcards.

Budgens Offord flagged up a Heineken glass giveaway to footie fans

CT Bakers celebrated in a different way, flagging up some NPD from Mondelez

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