Mighty meaty 
Mars Pet Care has released a new Meaty Chunks range under its Sheba brand. Available in beef, chicken, salmon and turkey variants, new Meaty Chunks come in 100g single-serve cans. According to IRI research, Sheba is the number one super-premium brand of cat food. 
tel: 0870 270 9012 

Biting back 
Pedigree has launched a £6m campaign to raise awareness of gum disease in dogs. With its Dentastix product at the forefront of the campaign, ads will run on TV, print and online. There will also be POS material available to drive awareness in stores. 
tel: 0800 738 800 

Time for a treat 
Whiskas has unveiled two new treats for cats. A new seafood variant joins its Temptations range, containing Atlantic salmon and shrimp. There is also a Healthy Coat variant containing biotin and vitamin B. 
rrp: £1.31 
tel: 01664 410000 

A little wag 
Wagg has launched a pricemarked 1kg boxed dry dog food that is designed as a top-up to other foods and as a mid-week purchase for pet food owners. The dry mix will complement the existing 2.5kg variant of the product. rrp: £1.35 
tel: 01845 578111

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Cash in: Pet care - Leading role
Cash in: Pet care - Meal for one
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