Blackthorn has launched a new Dark Fruit and Super variant into the Impulse channel.

With new Blackthorn Dark Fruit (ABV 4%) and Blackthorn Super (ABV 7.5%), the brand is extending its range into new sub categories of the cider market.

Blackthorn Dark Fruit (ABV 4%) is available in 6x4x500ml PMP pack format (rrp £5.29) and has the flavours of dark, ripe blackcurrants and blackberries, blended to give a deep fruity flavour.

Blackthorn Super (ABV 7.5%) is available in 24x500ml PMP pack format (rrp £0.99) and has a medium-dry taste, blending bittersweet cider apples for a crisp flavour.

Amy Burns, marketing manager at C&C Brands said: “We know that there is always great interest in new products in the cider market. With Blackthorn Dark Fruit and Blackthorn Super we are enriching parts of the cider category that have retailers looking for credible alternatives to the current options.”

“The dark fruit sub category is currently worth £28m to the impulse channel (Nielsen Scantrack off trade 13/8/16), and now commands 8 per cent value and 6 per cent volume of the category, giving us the perfect platform to introduce Blackthorn Dark Fruit to this growth segment.“