Grant’s Whisky has announced the launch of a new on-pack promotion in partnership with findmypast.co.uk.

The campaign will kick-start with a new-look pack hitting shelves in late August which will showcase the Grant’s family tree. With every pack purchased, consumers will be offered a £10 voucher to family history website findmypast.co.uk. Grant’s is offering a total promotional pool of £5m.The promotion will be supported by extensive advertising.

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