Magners adds new variants to its light cider range

Magners has added a new range of fruit flavours to its low calorie Light offering.

Magners Pear Light with an ABV of 4.5% and Magners Berries Light with an ABV of 4% have been added to the range and contain 30% less calories than their regular counterparts.

C & C Group head of customer marketing Ed Shoebridge said: “The new additions to the Magners Light range will attract a variety of audiences but particularly 20-30 year-old female drinkers who love the original flavour and refreshment of regular Magners but are looking for fewer calories.”