The Straw Hat British Wine has unveiled its first on-pack promotion.

Throughout spring and summer, limited edition bottles of The Straw Hat will feature promotional ‘peel and reveal’ back labels. Consumers simply peel off the back label to reveal a unique code along with further details.

To find out if they are a lucky winner, consumers simply click and drag their lucky straw out of a hat on The Straw Hat website competition page.

The prizes have been themed seasonally and around the branding with a British garden party theme, prizes include picnic hamper sets, branded straw hats, chimeneas, lawn croquet sets as well as shopping vouchers to spruce up summer wardrobes. Consumer press advertising and social media campaigns will also be running in support of the promotion.

For more information about CWF’s range of liqueurs and alcoholic beverages log on to www.continental-wine.co.uk.