Roust Group is launching an innovative Żubrówka Bison Grass vidka has been given new design to enhance the premium quality of the brand.

Present in more than 50 countries, Żubrówka is the fifth bestselling vodka brand in the world (Drinks International, 2016) and the world’s #1 Polish vodka.

The new pack maintains the current modern, tall and slim bottle but introduces an innovative labelling system by printing the forest scenery at the back, which creates a unique 3D window effect displaying the bison.

The new bottle is rolling out in the United Kingdom, the United States and Germany. Later it will be introduced in global travel retail and in other European, American and Asia-Pacific countries.

The new packaging will be available in 50cl, 70cl, 75cl and 1l bottles.