The government has launched its largest ever alcohol awareness campaign, in a bid to educate drinkers and drive down binge drinking.
The Department of Health's 'Know your Limits' campaign hit TV, radio, billboards and national press in mid-May.
Men are being warned that they should not drink more than three to four units a day, and women two to three.
The campaign comes as a YouGov poll reveals widespread ignorance about the units in a typical drink. More than 77% of people did not know that a large glass of wine contained three units, while 35% did not know that an average pint of beer contained two.
However, in a recent Mintel survey only 30% of men said that health warnings on bottles would make them think about how much they drink, and less than half (44%) said they would find it useful to know the number of units they consume.
The Department of Health's 'Know your Limits' campaign hit TV, radio, billboards and national press in mid-May.
Men are being warned that they should not drink more than three to four units a day, and women two to three.
The campaign comes as a YouGov poll reveals widespread ignorance about the units in a typical drink. More than 77% of people did not know that a large glass of wine contained three units, while 35% did not know that an average pint of beer contained two.
However, in a recent Mintel survey only 30% of men said that health warnings on bottles would make them think about how much they drink, and less than half (44%) said they would find it useful to know the number of units they consume.
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