The rise in popularity of healthier snacks is guiding shopper’s spending, but is your store equipped with the right range? Find out how to boost your healthy snacking sales.
As a country, the UK can’t stop snacking. Standing at a whopping £22bn[Mondelez], snacks in the UK are more popular than ever. 71% of us snack twice a day or more[Mondelez], so shoppers are constantly on the hunt for their favourite snacking fix.
In particular, shoppers are wanting to snack more consciously, with 94% of adults trying to eat more healthily[Mintel]. Despite this push towards a healthier snack, shoppers aren’t willing to compromise on taste, and 75% of adults will only switch to a healthier option if it’s tasty[Mintel], stressing the importance of retailers offering a wide range of innovative, healthier snacks that also deliver on taste.
The rise in the popularity of innovative healthier snacks is leading shoppers to expect these products wherever they shop. No longer considered a specialist range, healthier snacks belong in-store among core categories such as confectionery.
With 61% of shoppers going out their way to find their favourite snack[Mondelez], they provide an opportunity to bring and retain new shoppers, if they find what they are looking for. Not satisfied with just wanting a traditional product, over half of shoppers are looking for inspiration with their snacks, so providing the newest ranges is important to enticing these shoppers into your store.
Having a varied healthier snacking range is also a profitable decision. With popular protein bars, in particular, hitting over £5 per store, per week in POR, they are a valuable addition to a retailer’s bottom line, when merchandised correctly.
Top Tips
- Offer a range that caters to different shoppers:
Shoppers are looking for different types of snacks. Choose the best-selling products, such as Grenade protein bars, to maximise the return on your shelf space. Provide different healthier snacking options, such as cereal and naturally nutritional products to offer choice to the customer. - Dedicate space to your best-selling range:
Ensure that best-selling products are given enough space in your store. Protein bars are the most popular healthier snack, with a high rate of sale and a great cash return compared to other snacks, so ensure they take priority over poorer selling products. - Have an unmissable display:
One of the main reasons for shoppers not picking up a protein bar in-store is because they couldn’t find what they were looking for. Protein bars are an impulse purchase, so merchandise your range in an impulse location where shoppers are looking for their snacks, often best alongside confectionery. - Use point-of-sale to help the shopper find the fixture:
Shelf stripping and aisle fins are a great way to showcase the range and help a shopper find what they are looking for. - Healthier choices peak at different times of the year:
Consider that shoppers are looking for healthier snacks more at key times in the year such as post-Christmas and through the spring and summer. Stock up on your snacks ahead of these periods and make sure they are easy-to-find in impulse locations. - Innovation is important:
Make sure you are staying up-to-date with the best-selling new flavours. Grenade OREO White protein bar has fast become as popular as its Grenade OREO Milk counterpart, so ensure you are offering these new products to shoppers.
Check out Grenade’s recommended planogram for low-sugar and high-protein snacks
Retailer testimonial
“Protein bars, in particular Grenade, are popular sellers in my store. Although I was sceptical to buy in at first, we now can sell up to four cases a month of different flavours. These are usually picked up by regular customers, as well as passing ones, and we have them available at different places around the store, such as on the counter and next to the hot drinks machine. I would highly recommend stocking a range of protein bars in your store!”
Saeed, Go Local, Sheldon
Make protein bars at home in your store
Protein bars are important for shoppers looking to be conscious with their snacks. Ensure you have a wide range of best-selling products available where shoppers are looking to pick up their snacks throughout 2024.
Grenade OREO protein bar is the UK’s best-selling flavour and outsells many popular confectionery singles. Grenade Salted Caramel is another best-seller and must stock for retailers, worth over £6 per store, per week. [IRI Marketplace]
For more information, sign up to the Grenade database through: www.grenade.com/pages/trade
