Cadbury Creme Egg Biscuits are set to return with a new £1 pricemarked pack in 2016.

The biscuits will be available in the traditional six-pack format (rrp £1), but will be joined by a new £1 PMP six-pack, available from January 1 2016 until Easter Monday (March 28).

Both are available in shelf-ready packaging of 12.

The 2016 launch will be supported by in-store activation and full POS kit such as FSDU shippers, shelf-barkers and posters to entice and attract shoppers.

Burton’s Biscuit Company head of customer category management David Costello said: “Customers have really taken to the delicious combination of Cadbury Creme Egg and biscuit, and with the introduction of a new £1 PMP, we’re sure demand will be high among shoppers looking for a ‘treatier’ biscuit to enjoy at Easter, at an affordable price point.”   

With 86% bought on impulse, Burton’s is advising retailers to merchandise Cadbury Creme Egg Biscuits in a highly visible area of the store to drive sales and maximise the Easter opportunity in store.