Nestlé’s KitKat has teamed up with Virgin Holidays to offer trips to exotic destinations.
The on-pack promotion will offer 10 winners the chance to win a luxury holiday (worth up to £8,000 each) to destinations including Hawaii, Antigua, Cuba, the Maldives and Barbados. There are also 100 prizes to be won every day during the promotional period including branded water bottles, beach towels and luggage tags.
What’s more, this time round there will be no losers in the promotion, as those who haven’t won a prize will still receive 5% off at Virgin Holidays.
The promotion is running across KitKat 4 Finger, KitKat Chunky and KitKat 2 Finger.
When the promotion launched for the first time in 2019, KitKat made the biggest contribution to category growth in the first 12 weeks of the promotion, delivering £7m of the £44m growth, which equals 16% [IRI Everyday Chocolate & CBBs Absolute Value Change 12wk 23Mar19 vs LY All channels inc. discounters ].
The promotion will benefit from a £5m media campaign and will include six sheet posters, social, digital media and shopper activation. A ‘Make A Break for It’ tag will feature on generic KitKat brand TV advertising across February.
The 10 holiday prizes are available to be won instantly by purchasing a promotional pack of KitKat with a winning ticket inside. The winning chocolate bar will feature the name of the dream holiday destination written on it, providing a fun and exciting way for consumers to discover their prize. The 100 prizes can be won every day by entering online the unique promotional code found inside packs.
