Category sales of tobacco, e-cigarettes and vaping products currently make up 20.1% of convenience retailers overall sales totals, the greatest proportion of any one category alone [IGD], highlighting a significant opportunity for emerging next-gen nicotine alternatives.
An increasing number of adult smokers are now making the transition to next-gen products, leading the category to grow, now being worth around £110m in annual retail sales, having grown 92% in the last year [IRI].
And with the disposable vape ban due in April 2025, the market is likely to grow even further.
So how can convenience retailers tap into this evolving market?
What trends and merchandising strategies are having the biggest impact? And how can convenience retailers work in partnership with brands to see the best results?
In this video, Scandinavian Tobacco Group’s head of marketing, Prianka Jhingan, and director of Food & Wine at Newlands, Sydenham, Raj Trivedi, share their advice on how you can maximise sales in the category.
Watch the full video to discover:
- What’s trending in the nicotine pouch market and which flavours you must stock
- How STG’s new product launch: XQS is making waves across the category
- Expert advice on how to merchandise your nicotine pouch ranges to maximise sales
Additionally, STG are hosting a series of educational wholesale depot days throughout the remainder of the year, where they’re visiting high footfall wholesalers to showcase XQS, talk about their brand heritage and walk the visiting retailers through the uniqueness of the product.
If you’re interested in stocking XQS in your store and would like to find out more about the brand, please contact your local STG UK sales representative.
