The healthy snacking category is now valued at £170m, as consumers push health and wellness higher up their priority lists.
And strong growth of the protein bar market specifically shows little sign of easing; 10% of shoppers are now eating more protein [food manufacturer], as it provides a filling and lower-sugar alternative to chocolate and crisps.
With customers now expecting to find their favourite protein-packed snacks in their local convenience store, as well as on the supermarket shelves, convenience retailers must be stocking the right products, in the right locations, to help fulfil these new shopper journeys.
In this video, Grenade’s trade marketing manager, Dan Thorpe, and franchise partner, Aman Uppal from One Stop Mount Nod, share their advice on how you can turn your store into a protein selling powerhouse.
Watch the full video to discover:
- What’s trending in the protein bar market today and which flavours you must stock
- The changing demographic of the ‘protein bar’ shopper and how you can capitalise on this new market
- Expert advice on how to merchandise your protein ranges to drive repeat purchase and boost impulse sales
For more information, please visit the Grenade website here.
