Costcutter has launched its “biggest ever” consumer campaign to help boost retailers’ sales throughout the summer season.

The Set Summer Free campaign runs from 22 June until the middle of September, offering shoppers the chance to win over 68,000 prizes.

Prizes includes thousands of products in-store, tickets to festivals and sporting events, barbecues, FitBits and a star prize of a luxury Caribbean holiday worth up to £10,000.

The selection of in-store prizes on offer, which range from cool ice lollies to summer picnic essentials, will change each promotional period during the campaign.

The campaign also gives retailers the chance to win prizes, including cash incentives, for taking part.

The 12-week campaign uses the consumer leaflets to drive shoppers into the store to check if their code matches the winning number displayed on the in-store POS. An integrated media campaign across print, digital and social media will drive awareness and engagement with shoppers.

Michael Hooley, head of promotional marketing, Costcutter Supermarkets Group, said: “The Set Summer Free campaign is part of our ongoing activity to help our retailers drive sales. Summer is a key trading period and with less sporting events taking place this year, we want to help our retailers drive footfall and increase their sales opportunities.

“Consumer leaflets are a key driver of footfall into store and with so many prizes on offer we’re giving shoppers even more reasons to go to their local Costcutter, Mace or Simply Fresh store to see if they’re a winner.”

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