Sales of FMCG products at out-of-town stores fell behind the market rate for the first time last year amid concerns over fuel prices, new figures from Nielsen reveal.
About one in five (21%) of shoppers are worried about rising fuel prices, compared with only 7% in 2009, David Glennon, retail services manager at Nielsen, told delegates at the FWD conference last week. "Fuel is having a massive impact on shoppers' decisions," Glennon said.
At the same time out-of-town sales were up 2.6%, compared with the overall market growth of 3.1%.
He also revealed that a convenient location, such as on the way to work, is the most important factor in determining where top-up shopping is done.
But with a record number of shoppers (30%) having no spare cash, coupled with food inflation at 5.7%, the proportion of retailers offering promotions is higher now than during the recession, Glennon said. Retailers are also focusing more on events such as Easter to maintain their customer base
About one in five (21%) of shoppers are worried about rising fuel prices, compared with only 7% in 2009, David Glennon, retail services manager at Nielsen, told delegates at the FWD conference last week. "Fuel is having a massive impact on shoppers' decisions," Glennon said.
At the same time out-of-town sales were up 2.6%, compared with the overall market growth of 3.1%.
He also revealed that a convenient location, such as on the way to work, is the most important factor in determining where top-up shopping is done.
But with a record number of shoppers (30%) having no spare cash, coupled with food inflation at 5.7%, the proportion of retailers offering promotions is higher now than during the recession, Glennon said. Retailers are also focusing more on events such as Easter to maintain their customer base
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