Martin McColl is to
relaunch its home news delivery service with the help of a delivery specialist.
Leicester-based retail consultancy the Fore Partnership has signed a three-year deal to manage newspaper delivery for the group’s 1,300 stores. Martin McColl trading & marketing director Tony Start said: “This tie-up brings together the convenience sector’s largest retailer of news products and an award-winning retail news team with a long track record of ‘best in class’ newspaper delivery successes.
“The delivered copy is the golden copy and our unique selling point. The prospect of working with the Fore Partnership to grow this category is very exciting.”
Leicester-based retail consultancy the Fore Partnership has signed a three-year deal to manage newspaper delivery for the group’s 1,300 stores. Martin McColl trading & marketing director Tony Start said: “This tie-up brings together the convenience sector’s largest retailer of news products and an award-winning retail news team with a long track record of ‘best in class’ newspaper delivery successes.
“The delivered copy is the golden copy and our unique selling point. The prospect of working with the Fore Partnership to grow this category is very exciting.”
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