Kettle Chips has launched a new ’Upgrade your lunch’ on-pack promotion, offering shoppers a chance to win a trip to Hollywood.

The promotion is running across the brand’s single serve, price-marked and multi-pack range from now until the end of July.

To enter, shoppers must enter their promotional codes using the Kettle Chips website. Those who enter the draw will also recieve a film code from CHILI Cinema.

Nicky Robinson, Kettle Foods commercial director, said: “The on-pack offer and competition will appeal to a broad range of consumers, so we would encourage retailers to build up their Kettle Chips promotional stocks so their consumers can join in the chance to win the luxury holiday and to watch a movie or TV series of their choice.”

Kettle Chips is supporting the new on-pack promotion with trade advertising and a full range of POS, including dump bins and shelf edge strips for retailers, as well as bus stops and pallet wraps for cash & carry depots.