Kettle Chips has launched a new marketing campaign featuring TV personality Kirstie Allsopp.

Running from now until the end of May, the campaign will appear in national newspapers, magazines and online, and will highlight the brand’s new packaging and the ingredients that go into the product.

The campaign will also feature ‘The Kettle and Kirstie Craft Challenge’ which invites people to submit a piece of work to help support the winter seasonal edition of Kettle Chips, due to be released in the autumn.

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